BILLERICA, MA, April 15, 2015 – CSP Inc. (NASDAQ: CSPI), a provider of IT solutions and high-performance Ethernet products for diverse applications, today announced that it has created a new, unified brand architecture that better reflects the Company’s image and growth strategy.
CSPi’s new branding initiative follows a move last year by the Company to rename its reporting segments to more clearly reflect the operating businesses in each segment and its unified growth strategy. A key element of CSPi’s new growth strategy is to drive sales by focusing on cross selling within and between its segments. Under the new branding architecture, the Company’s segments include “CSPi High Performance Products,” which offers multicomputer products and offerings from the Myricom business (now under the unified CSPi brand as “Myricom, Products by CSPi”) as well as “CSPi Technology Solutions,” which includes all of the formerly branded Modcomp businesses, which now have been unified under the CSPi brand.
“CSPi has made significant strategic moves with its acquisitions, has established two distinct business divisions, and developed a more singular mindset in its operations,” said President and Chief Executive Officer Victor Dellovo. “Refreshing and repositioning the CSPi brand is a natural next step in our Company’s growth and success. The new unified brand architecture supports our overall Company and our growth initiatives.”
CSPi’s new brand image is a more modern, clean and sophisticated image that depicts technology as the Company’s core focus. The rebranding initiative represents the next step in CSPi’s evolution and is an architecture that the Company can grow into as it continues to expand its businesses. The Company also launched a new website at cspiweb.staging.wpengine.com that is a reflection of the new branding and architecture.
CSPi (NASDAQ: CSPI) maintains two distinct and dynamic divisions – High Performance Products and Technology Solutions – with a shared vision for technology excellence. CSPi’s High Performance Products division offers extreme-performance Ethernet products for diverse applications, including cybersecurity, financial trading, content creation/distribution, storage networking applications, as well computer signal processing systems. CSPi’s Technology Solutions division provides innovative technology solutions for network solutions, wireless & mobility, unified communications & collaboration, data center solutions, advanced security, along with professional and managed services across those technology focus areas. CSPi Technology Solutions works with the world’s leading IT software and infrastructure companies to create solutions for the unique IT requirements of its customers. For more information, please visit cspiweb.staging.wpengine.com
Safe Harbor The Company wishes to take advantage of the “Safe Harbor” provisions of the Private Securities Litigation Reform Act of 1995 with respect to statements that may be deemed to be forward-looking under the Act. Such forward-looking statements may include, but are not limited to, those related to future growth and expansion. The Company cautions that numerous factors could cause actual results to differ materially from forward-looking statements made by the Company. Such risks include general economic conditions, market factors, competitive factors and pricing pressures, and others described in the Company’s filings with the SEC. Please refer to the section on forward-looking statements included in the Company’s filings with the Securities and Exchange Commission.
For More Information Contact:
Vice President, Global Marketing & Communications, CSPi